Get the opportunity to WIN in 2 minutes!

We hope you had a wonderful week! Lately, we’ve had few projects for research participation, but we want to make sure you know that we value having you as a potential participant in our database.  We are designing and launching several quick and fun surveys where you can participate and have a chance to win.  Once the survey is over, we will publish the results and you will get to see what people think!  This also makes us more visible to potential clients which can mean more paid research studies.

Below is our first, quick 2-minute survey to understand your grocery shopping behavior. Those who complete the survey will have the opportunity to enter in a $25 E-Gift Card raffle (Amazon or Target) or win a 10-inch decorated cake from Nothing Bundt Cakes, your pick of 10 delicious flavors, (a $40 value). We will announce the winner on Facebook on Wednesday, September 26.


Consumer Blog, News

MLK and his Legacy

This month marks the recognition of the birthday of Martin Luther King, Jr. This celebration serves as a reminder of how his heroism in preaching his message of non-violence helped to guide the 1960s Civil Rights Movement until his assignation in April 1968. Dr. King’s courageous “I Have a Dream” speech gave the nation hope and continues to inspires others today.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”
~Martin Luther King, Jr.

Despite facing their own unique set of challenges, many African Americans also have made huge contributions to the nation and have become instrumental, influential forces to our society. Below are just four black leaders who have made a difference by inspiring others.

The first inspiration is Berry Gordy, Jr. The founder of Motown Records established the most successful black-owned music label in the U.S. and Gordy serves as a model of pride and self-expression. Through his music producing, song writing and entrepreneurship, he has helped connect people regardless of skin color.

Gordy was inspired by Dr. King’s vision and is responsible for discovering and opening the door for some of the greatest African American musical talent in history and bringing them into the mainstream. Gordy’s talented list of discoveries includes such iconic performers as the Supremes, Junior Walker & the All-Stars, the Temptations, the Four Tops, the Miracles, Marvin Gaye, Stevie Wonder, the Jackson 5, Martha and the Vandellas, and many more.

“Motown was about music for all people – white and black, blue and green, cops and the robbers. I was reluctant to have our music alienate anyone.”
~Berry Gordy, Jr.

Next is eight-time Grammy Award winner and self-crowned King of Pop, Michael Jackson, who left behind a unique legacy to inspire his fans. Jackson’s father, Joseph Jackson, was a musician with a keen eye for talent; he famously formed and managed his sons in the Jackson 5 (originally the Jackson Brothers). With the Jackson 5 in 1970, Michael Jackson became the first artist with four consecutive No. 1. Hits.

Then, in 1982, Jackson released the album Thriller which is considered his greatest album. Remarkably, Thriller produced seven Billboard Top 10 hits and has sold 109 million copies worldwide, making it the most successful album ever. In 1983, Jackson debuted his signature dance move, the Moonwalk, during a performance of Billie Jean on the then fledgling cable network MTV. Jackson successfully proved the viability of music videos and helped break the color barrier by driving the network away from its original rock format and towards a more inclusive pop and R & B format.

“In a world filled with hate, we must still dare to hope. In a world filled with anger, we must still dare to comfort. In a world filled with despair, we must still dare to dream. And in a world filled with distrust, we must still dare to believe.”
~Michael Jackson

Third, is trailblazer Oprah Winfrey whom Forbes magazine lists as the richest African American of the 20th century and the world’s only Black billionaire for three consecutive years (current net worth is $3 billion). Additionally, Business Week has named Winfrey the greatest black philanthropist in American history. That is because her Oprah’s Angel Network and the Oprah Winfrey Foundation have raised more than $80,000,000 for charitable projects and non-profits.

From humble beginnings and suffering years of abuse as a child, Winfrey’s tenacity helped her overcome her past to become an overwhelming success who transformed media as we know it. She began her career as a journalist in 1971 when she entered Tennessee State University. This gave Winfrey the skills and insights she needed to help her eventually revolutionize the TV talk show genre with her nationally-syndicated program, The Oprah Winfrey Show.

Her early TV popularity led her to the film industry in 1985, when Steven Spielberg cast her in the acclaimed movie The Color Purple. Winfrey was nominated for an Academy Award for Best Supporting Actress for her role.

Winfrey is often referred to as the Queen of All Media because of the mark she has made to TV, radio, film, magazines, and books. Her contributions to the world are definitely worthy of recognition. In fact, President Obama awarded her the Presidential Medal of Freedom in 2013.

“I believe that every single event in life happens in an opportunity to choose love over fear.”
~Oprah Winfrey

Lastly, is our 44th president, Barrack Obama. In 2008, he became the first African American to serve in this office. Obama graduated magna cum laude from Harvard Law School in 1991 and served as a community organizer, civil-rights lawyer, and law professor before pursuing a career in politics.

As a community organizer, Obama connected with some of Illinois’ most influential African American leaders. In 1992, he ran a highly successful Chicago voter registration drive for Project Vote! His leadership helped Carol Moseley Braun become the first African American woman elected to the U.S. Senate.

Obama was recognized for raising more money than any other state director, and he made Crain’s Chicago Business’ list of “40 under 40” in 1993. His leadership and success helped him lay the foundation for winning election to the Illinois State Senate in 1996. Moving forward, he became only the third African American U.S. Senator since Reconstruction when he won election in 2004.

During this time, Obama also became an author when he published his autobiography, Dreams from My Father: A Story of Race and Inheritance, in 1995. The book has since been printed in more than 25 languages and had a second printing in 2004. Remarkably, the audiobook version of Dreams earned narrator Obama the Grammy Award for Best Spoken Word Album in 2006.

Of course, his was greatest achievement was becoming president in 2008. To succeed, Obama utilized a unique grassroots approach and the internet to target Millennials to help fundraise and to get out the vote. Obama’s campaign strategy connected him with supporters who subsequently formed various online communities to extend his campaign’s reach in every state.

In the end, Obama raised the most money ever in the history of political fundraising for his 2008 campaign, more than $778 million. Additionally, in October 2008, Obama was recognized for this accomplishment when he was voted Advertising Age magazine’s Marketer of the Year by members of the Association of National Advertisers for his campaign strategy. Obama’s crushing the status quo in the political arena sets an example of courageous, tenacious leadership for all Americans to follow.

“There is not a liberal America and a conservative America – there is the United States of America. There is not a black America and a white America and latino America and asian America – there’s the United States of America.”
~Barack Obama

Click the link below to watch the full “I Have a Dream Speech” by Martin Luther King Jr. on August 28, 1963.

Consumer Blog, News

Thanksgiving has gone Multicultural!

One of America’s most popular holidays, Thanksgiving has arrived. Thanksgiving is celebrated every year on the fourth Thursday of November in the U.S were families give thanks for their blessings. It all started in 1621, the Plymouth colonists and Wampanoag Indians shared an autumn harvest feast that made it to be the first Thanksgiving celebration. For more than two centuries, days of Thanksgiving were celebrated by individual colonies and states. It wasn’t until 1863, that President Abraham Lincoln made Thanksgiving Day an official holiday to be celebrated across the U.S in November.

As time passed, different cultures have combined in the U.S from around the world.  Each culture incorporating their traditions into a new mixed Thanksgiving Feast.  According to the Census Bureau by 2044 the majority of people in the U.S. will consist of diverse cultures. Therefore, each year we can expect different side dishes for Thanksgiving.

Asian groups for example, have a huge mix of spices in their food, and are also known for stir frying, steaming and deep frying their typical dishes. Hispanic are known to bring a variety of food which range from Tamales, Empanadas, Congris, Popusas and more. African Americans bring soul food to the feast, which is influenced by their ancestors from the south. Despite all of these delicious mixed sides, one thing remains the same, the flightless bird.

Here are a few side dishes from different cultures.

Asian Side Dishes

  • Cantonese Rice Salad
  • Baked Marinated Tofu
  • Mediterranean Bean Salad

Hispanic Side Dishes

  • Apple Chorizo Cornbread Stuffing
  • Rajas de Poblano Mashed potatoes
  • Green Chile Cornbread

African American Side dishes

  • Giblet Gravy
  • Black Eye Peas
  • Collard Greens

The list goes on. To learn more about these dishes click on the links below.

Source: LAtimes, CenusBureau

Consumer Blog, News

Hispanic Heritage Month!

Hispanic Heritage is celebrated each year between the dates of September 15 to October 15.  During this time people recognize the contribution of American citizens whose ancestors came from different Hispanic heritage from around the world. Despite the many challenges Hispanics have face when they arrived to the U.S., they have maintained growth and have been tenacious in succeeding in this country.

Since 1970 the Hispanic population in the U.S. grew to 53 million in 2012, and continues to grow today. With such growth Hispanics now have a lot of influence with the direction of this country.  By 2016, 28 million Hispanics will be eligible to vote, and as the second largest, fastest growing, and youngest group of Americans, Hispanics hold the key to this country’s future. Not having to mention Hispanics also have one of the largest buying power. They love to spend! With a 1.5 trillion by end of 2015 and a projected 1.7 trillion growth by 2017, everyone is taking notice.

Most importantly, Hispanics have made huge contributions to this country by taking on leading roles and have inspired many to follow their lead.  Here are a few successful Hispanic leaders:

  • Sonia Sotomayor, the first Latina Supreme Court Justice in U.S. history.
  • Oscar de la Hoya the Mexican professional boxer who is well known in the sport industry.
  • Jennifer Lopez the famous Puerto Rican actress and singer is an inspiration in the entertainment world.
  • Natalie Morales is a famous Hispanic American journalist from a Brazilian and Puerto Rican background.
  • Luis W. Alvares a Hispanic American is Nobel Prize winner in Physics born in San Francisco.
  • Julia Alvarez is a Dominican American well known author in poetry, Novelist and essayist.
  • Miguel Lopez Alegria from Spain is a veteran from 3 space shuttle missions and one International Space Station Mission.
  • Cesar Chavez was a Mexican American farm worker, labor leader, and civil rights activist.
  • Juan Pablo Montoya is a Colombian professional race car driver that has won multiple top 10 finishes for Champ Car, Nascar, IndyCar, and Formula 1.
  • George Lopez is well known Mexican American comedian that brings laughter and joy to everyone!

To learn more about Hispanic Heritage month and how Hispanics have shaped this country, view his short clip.

Source:, Pew Research Center, Nielsen


Consumer News: Hot Spots to visit before summer ends!

Summer is almost over and now you can make sure you end it with a bang, with these top 5 summer city spots to visit.  There’s still a couple of more beaches, skyscrapers, amusement parks and a couple more shopping to do before you can say “I had the best end of the summer in 2015!”

Below are top five spots to visit before you can officially end your summer!

  • Team ConneXion recently attended an event in Anaheim, CA and we had the opportunity to eat breakfast at a local French Bistro offering some of the best food and Mimosa’s in town. What makes this restaurant so amazing, is their commitment to preparing their food daily with the freshest ingredients. You can definitely taste the difference! Don’t forget to ask for a Mimosa as well.  It won’t disappoint you!
  • If you happen to travel to NYC and want to stay across the street from the ordinary The One Boutique Hotel is the place to stay this summer in Flushing, NY 1.1 miles from Queens Botanical Garden. The hotel room amenities are modern and all controlled by touch screen panel located next to your bed for easy access and that’s not the best part. After a long day there is the Oo Bar & lounge in the top floor open daily with live music, happy hr., and a beautiful view of the city at night. Enjoy the luxuries of Manhattan without the city transit chaos.
  • From Foam party, Dance Contest, Jet Ski, Color Paint Party, Mechanical Bull and much more drive to Banana Bend Beach if you are in Houston, TX. Banana Bend beach is approximately 1 hr. away from the city in Highlands, TX. It’s an artificially beach on the river with beach sand, but without the irritating salty water. Enjoy the fresh water from the San Jacinto River this summer with live music.
  • Up for the Miami heat! Then swing by the tropical nightclub Spice-Resto Lounge on Hollywood Blvd. where they have live shows every day from Samba dancers, Live Salsa band, Capoeira and much more. At Spice-Resto Lounge you will get the all in one Latin flavor experience. Get the opportunity to dine of the Latin Fusion cuisine with the sound of tropical music with a Margarita for dessert this summer.
  • For those who like traveling international, Cali Colombia offers multiple hot spots that offer spectacular views and amazing experiences.

18 Kilometer- Has anyone ever told you have your head up in the clouds? Well if you are in Cali, Colombia this the time you can say yes! From the city of Cali you can go up the mountain to a location called 18 Kilometer where the weather drops from high 80 to high 50 degrees in 45 minutes where you get to enjoy hot chocolate, arepas, empanadas and other popular Colombian food with the view of the city lights between the clouds.

Other 2 places to check out in Cali,  Colombia are:

Cristo Rey-

Calima Lake-

There are so many places to see, so much to eat and rides to ride, but so little time to do it in. I hope with all this information you can make a small trip just before summer ends and make your ending of summer with a big Bang.

Tell me where you would like to go and end your summer with a big bang?

Consumer Blog, News

Consumer News: The Shoe Craze Over Air Jordans

Air Jordans, one of the most desired sneakers amongst shoes enthusiasts, has been able to capture nearly 95% of the market within the footwear industry. This becoming one of the best and most powerful strategic partnerships built by Nike and Michael Jordan during his colorful career in the NBA. Aside from the fresh design and the memories left behind, what other aspects of this brand influences consumers to crave every sneaker Air Jordan releases?

Perhaps it has to do with the history behind the creation of this amazing product. Before Michael Jordan’s arrival in the NBA, most basketball shoes worn before 1984 were primarily white, and Converse was the go to shoe for the sport. However, when Michael Jordan signed with Nike as a rookie the two sides introduced a pair of red and black Air Jordans that would change the footwear industry forever. Despite matching the Chicago Bulls’ uniforms, the NBA fined Michael Jordan $5,000 per game whenever the shoes made an appearance on the court. The NBA’s ban against Air Jordans ignited a transcending movement among basketball shoes, and thus, a marketing blitz was born. The Air Jordan phenomenon was engineered by the new style of design for sneakers, and through the historical memories Michael Jordan left on the court while he wore his signature shoes.

Recognizing the success throughout the footwear industry, Nike gladly paid the NBA’s fine placed on Michael Jordan’s signature shoe, and would eventually create 28 different styles of sneakers to presently feature on the Air Jordan line. The continuous innovations made by Nike and Michael Jordan have filled several shopping centers across the U.S. with crazed shoe fanatics in anticipation of possessing a fresh new pair of Jordans. For instance, Forbes noted that the 2013 retro release of the Air Jordan 10 “Powder Blue” created a huge buzz among consumers throughout the nation which helped Nike generate $35 million in sales in just one day.

Shoe fanatics also remember Michael’s amazing moments against several of his Eastern Conference foes such as the Cleveland Cavaliers, the New York Knicks, the Indiana Pacers, and the infamous “Bad Boys” of the Detroit Pistons. In 1989, Spike Lee teamed up with Nike to promote the Air Jordan brand as he featured in a commercial with Michael Jordan. Playing the character of Mars Blackmon, Spike Lee cleverly marketed the brand as he constantly antagonized Michael to reveal why he was the greatest basketball player on the planet. With Michael not zoning in on any particular reason, Mars came to the conclusion that “It’s gotta be the shoes.” As a result, creating one of the most iconic slogans ever used to promote the Air Jordan brand.

Are you or have you ever been an Air Jordan fantastic? If so, we like to hear from you. Please share your interests and thoughts about this specific brand.